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Service promise: This is your opportunity to entice your potential client to sign up for your services. Keep is short, simple, and to the point.
<Insert one sentence about how your ideal client can achieve the result they want>
<Write 1 - 2 paragraphs about your ideal client’s fears, frustrations, wants and aspirations to show them you understand them, and say that you can help (without going into much detail)>
<INSERT YOUR PROMISE - 1 SENTENCE ONLY>
<Our law firm is / legal services are for <ideal client.>
With <name of firm> you will:
<Write 1 - 2 paragraphs about your ideal client’s fears, frustrations, wants and aspirations to show them you understand them, and say that you can help (without going into much detail)>
In order to go from <where you are now> to <where you want to be> you need:
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       Tool 1It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. 
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       Build it.It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. 
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       Grow it.It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. 
